In the beginning of 2011 the team at Eventige was working on an event for a company owned by Eleni Fuiaxis, a recurring actress on “Sex and the City.” The event was to create buzz for her new venture, and a young start-up brand Paradise Bikini was hired for entertainment value to put on a fashion show at Hudson Terrace Rooftop, a premier ultra-lounge venue in New York City.
Hudson Terrace Rooftop NYC
After meeting with Valerie Blanchard, the designer of …
Several years ago a new start-up came to Eventige Advertising Agency with a great market-entry product, an iPhone App that translates speech using an extremely accurate voice recognition backend by Nuance; the makers of Dragon Naturally Speaking. It didn’t take long for our team to understand that SpeechTrans Inc. was fulfilling a deep need in today’s intercontinental business environment. This idea really resonated with our whole team and we began developing support materials for the brand to engage consumers. …
In today’s world of fast-paced technology evolution many new companies have come to the forefront of the public’s eye by developing innovative approaches to solving commonly found problems. One such brand recently came to Eventige Advertising Agency with a new product called Electronic Cigarettes. The idea of an electronic cigarette is a relatively new technology and not many know about it or have tried using it as an alternative to smoking. The barriers to market entry were great, but …
As a creative agency we thrive on challenges presented to us by the wide array of clients we service on a daily basis. Several months ago a new startup brand called Crème D’or came to Eventige with nothing more than a logo and some pictures of their product. The challenge was simple: develop the entire online / offline marketing mix for this new breakthrough line of herbal anti-aging skin care products.
Immediately our team went to work analyzing the competition to …
Recent decades have seen a move away from a focus on mass marketing toward an increase in relationship and micro marketing, including experiential and event marketing. However, the new paradigm shift is a result of the emergence of multisensory and other forms of neuromarketing, which differ from their predecessors in that their focus is the five human senses and the way these are processed in the brains of individuals.
Fragrant living billboard with an interactive kinetic element, by CURB
Rather than …
Human beings are communal and conversational by nature. If you ask a group of people about their interests and how they spend their free time, regardless of how they chose to spend it, it is highly likely they will talk passionately and it will entail hanging out and conversing with friends and family. So it’s not surprising that we’ve seen digital communities flourish in the last ten years. As a result of this, more and more brands are dedicating their …
New York, NY – The Experiential Marketing and Event Marketing industries have exploded with many types of creative marketing media. One such medium available for integrated promotional marketing is the use of Mobile Vehicles. Eventige has been providing mobile vehicles as options to our clients for many years. There are several reasons for this media type to be presented as often as it is. Historically speaking, the biggest barrier to entry for new clients into the field of Experiential Marketing …
In the 21st century, social media has become a popular phenomenon and is ready to overcome standard print media and older communication means that have slowly starting to decrease in status. Facebook and other similar social media sites are the norm and to be successful in your business today, becoming a large part of social media has become an obligation that businesses must abide by to stay competitive.
In a flash, Facebook has amassed over 750 million users as we move …
Arranging a conference or seminar or any other educational event is a good opportunity for getting away from the office and make connections with potential customers who endorse small business within your area. Some challenges however, are present when organizing a traditional marketing event. These challenges that owners of small businesses face include the cost of hosting the event, creating buzz, and offering a true value to the attendees. How then does a small business make the most of educational …
We have all heard the buzz about social media networking websites such as Twitter and Facebook; however, businesses are beginning to understand the fact that social platforms like these also provide the ideal opportunity to get the word out concerning their products and services. This type of marketing, if correctly carried out, is an easy and quick method of generating new sales leads and extending the reach of your market. If you only have a small amount of time daily …
