Relationship Marketing Approach
Relationship marketing is a form of marketing which was developed from direct response marketing campaigns, and it has an emphasis on customer retention and satisfaction. Unlike other forms of marketing, relationship marketing has a dominant focus on personal transactions.
Relationship marketing, unlike other forms of marketing, recognizes the long term value of lasting relationships and communicating without annoying ads and promotional messages. Relationship marketing reaches the consumers who are already interested in your product, so …
The Community Marketing Idea
Community marketing is a great strategy to use in your marketing efforts: It works to engage your audience in an active, non-intrusive prospect and customer conversation. Community works especially well today with social media platforms because it takes place in real time between your consumers. However, other marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on existing consumer needs and opinions.
Understanding Your Consumer
Accomplishments of Community Marketing
Generating Attention: The Right Brand
There is a lot expected of advertising agencies, and social responsibility is a serious topic at Eventige Media Group. Every quarter we try to concentrate on a brand that is doing the right thing in the world, and we help to provide cost-free marketing services to strengthen that brand and market share.
Fuel Juice Bar & Grill
eHealth & Wellness Program
In the New Year we continued rolling out our eHealth & Wellness Program to deliver a quality …
Everywhere you look you see glistening tire shine, wax polished exteriors and badges of Nissan, BMW, Acura, and Mercedes-Benz. The NY International Auto Show at the Jacob Javits Center is upon us, as we walk proudly on the trade show floor with badges around our necks. Eventige Media Group has landed at the Convention Center to deploy the latest in Social Media Photo Sharing for the public to see.
2013 NY Auto Show
The task at hand was to engage consumers …
Empathy and Affinity
When Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they did so because they knew the online shopping habits of consumers were growing fast. They knew that the best way to make an appeal to the online shoppers would be through a partnership with the world’s largest online retailer. This type of mutually beneficial partnership constitutes what we know as an affinity marketing campaign. This agreement in marketing allowed two large companies to link …