How Photo Sharing Fosters Relationship Marketing With Data Analytics

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Relationship Marketing Approach

Relationship marketing is a form of marketing which was developed from direct response marketing campaigns, and it has an emphasis on customer retention and satisfaction. Unlike other forms of marketing, relationship marketing has a dominant focus on personal transactions.

Personal Transactions

Relationship marketing, unlike other forms of marketing, recognizes the long term value of lasting relationships and communicating without annoying ads and promotional messages. Relationship marketing reaches the consumers who are already interested in your product, so …

Use Community Marketing for Solid Exponential Growth

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The Community Marketing Idea

Community marketing is a great strategy to use in your marketing efforts: It works to engage your audience in an active, non-intrusive prospect and customer conversation. Community works especially well today with social media platforms because it takes place in real time between your consumers. However,  other  marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on existing consumer needs and opinions.

Understanding Your Consumer

Accomplishments of Community Marketing

Customers …

What The Juice?

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Generating Attention: The Right Brand

There is a lot expected of advertising agencies, and social responsibility is a serious topic at Eventige Media Group. Every quarter we try to concentrate on a brand that is doing the right thing in the world, and we help to provide cost-free marketing services to strengthen that brand and market share.

Fuel Juice Bar & Grill

eHealth & Wellness Program

In the New Year we continued rolling out our eHealth & Wellness Program to deliver a quality …

NY International Auto Show

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Everywhere you look you see glistening tire shine, wax polished exteriors and badges of Nissan, BMW, Acura, and Mercedes-Benz. The NY International Auto Show at the Jacob Javits Center is upon us, as we walk proudly on the trade show floor with badges around our necks. Eventige Media Group has landed at the Convention Center to deploy the latest in Social Media Photo Sharing for the public to see.

2013 NY Auto Show

The task at hand was to engage consumers …

All About Affinity Marketing: A Beginners Roadmap

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Empathy and Affinity

When Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they did so because they knew the online shopping habits of consumers were growing fast. They knew that the best way to make an appeal to the online shoppers would be through a partnership with the world’s largest online retailer. This type of mutually beneficial partnership constitutes what we know as an affinity marketing campaign. This agreement in marketing allowed two large companies to link …

Join the Herd and Screw Networking As Usual

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Iman and Afrin Khan Provide networking opportunities unlike any other at their “Screw Networking As Usual” event. It took place at the notorious Alley NYC. Afrin and Iman provide an amazing twist to the normal, and sometimes boring, networking events that are listed on a weekly basis with the hum drum crowd.

Red Elephant

Various companies get involved to make the event a huge splash. Ginger Snap Works Founder, Amy Nowacoski, turns social media on its head at the Read Full Entry | Posted in Experiential Marketing, Social Media Marketing | Leave a reply

Marketing Notions to Improve the Presentation of Products and Services

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Marketing Notion 1: People need a leader

Your Consumers need to know more about your business’ products and services. When they are educated, your customers will react, and you’ll see your profit soar. Think through your own experience as a consumer. When you are in the market to buy any item or  hire a service: Whether its for you, the house, for your family, a gift, or for the business, you likely don’t know as much as you would need to …

Increase Your Online Presence by Repurposing Content

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Repurpose Content for Marketing

If you’re like most marketers, your goal is to reach the largest percentage of your demographic as possible. Doing so gives you the best chance of generating leads, making conversions and hopefully establishing long-term relationships. Although there are numerous ways to accomplish this, perhaps one of the best is by repurposing content. Basically, this term refers to the process of taking a piece of content from one platform, reworking it and reusing it on an entirely new …

How Using Cloud Apps Increases Your Business’s Efficiency

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Meet your Needs with a Cloud

If you’re a business owner who struggles with organization, or simply want to make things more efficient, using clouds apps is a great way to do just that. These can be used to accomplish a plethora of tasks and are relatively easy to use. The best part is that many are completely free and can be contoured to meet the specific needs of your business. Here are some ways you can use cloud apps to …

Advantages of Using Google Plus Authorship for Your Marketing Campaign

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Consider Google Plus

Google Plus is a social media network that many marketers have considered joining, but may not think that it’s worth their time. While it might have produced limited results in the past, many businesses are reaping the rewards of integrating Google Plus into their marketing campaign. It can be especially beneficial if you run a blog that’s updated with consistent posts. Let’s now discuss some specific advantages of using this site and the steps to take to claim …