In today’s world of fast-paced technology evolution many new companies have come to the forefront of the public’s eye by developing innovative approaches to solving commonly found problems. One such brand recently came to Eventige Advertising Agency with a new product called Electronic Cigarettes. The idea of an electronic cigarette is a relatively new technology and not many know about it or have tried using it as an alternative to smoking. The barriers to market entry were great, but the Eventige team was up to the challenge.
Smokers are very loyal to their brands, but more and more users are realizing the health benefits of quitting, or limiting their daily use of traditional tobacco products. Electronic Cigarettes fill this void with a very unique technologic breakthrough, the atomizer. Water vapor is combined with nicotine and flavoring within the cartridge body, while a powerful lithium ion battery heats the element, producing a smoke effect of water vapor.
The initial marketing development of the Logic Disposable E-Cig Brand began with a complete visual overhaul of the E-Commerce Backend Shopping Cart. The images were updated and changed, the social media was added as part of the header and messaging, and the new Web 2.0 portals were bumped in messaging and the number of participants.
Work continued as Eventige designed and developed the Twitter Automation & Integration Systems to give the brand live visibility with no work involved on the client-side. The systems run in the background and generate fresh content that is translated via an automated update on the Twitter feed. Likes were added to the Facebook Fan Page, and the YouTube Channel received a complete overhaul together with a new video and background soundtrack.
The next stage in the strategic development concentrated on Point-of-Sale items to help store owners push the product and convert early adopters of the product niche. These included Double-Sided Stickers, Counter Mats, and other Marketing Media.
Next in line was the design and production of the Tradeshow Media and Custom 3D Design, which centered on creating a lifestyle brand appearance, connecting the consumer to the brand with an impactful presentation to the product category. Eventige utilized multiple stages of design to create all of the needed media for Logic to push sales to local distributors across the country. The goal was to be as dynamic, new, and innovative in the marketing media as possible; a new technology deserved a fresh outlook on branding & design and our team understood that from day one. No media was copy & pasted for this client; everything was developed from the ground up.
Next in line for development were the display cases to go inside of the retail locations. Similar to the concept of the Red Bull Mini-Fridge, the E-Cig Cases needed to have a strong presence and recognizable branding, so Eventige developed and designed custom 3D Rendered applications for the brand to explore.
“Giving choices to our clients and presenting innovative mockups with visual representations of what is to be in real life is an important deliverable in today’s marketing environment. Often it is hard to visualize the end-product through e-mail descriptions or pictures of previous projects, so we try to be as dynamic as possible and present our clients with mockups every step of the way so that they can feel at ease knowing that the product they are buying into, is in fact a custom marketing solution designed specifically for their brand, rather than copy/pasted from a previous client account.” says Alexei Alankin, CEO of Eventige Media Group.
The process of development continued with a heavy emphasis on SEO, future tradeshow fulfillment, and consulting services to cap off what already was a very full-featured marketing program and development process. Logic is sure to be around for a long time and for many smokers this brand not only offers a smoking alternative, but could be the reasons that a daughter has a father growing up, or a son has his mom to thank at graduation. Electronic Cigarettes aren’t just a product or a client account, they are saving lives every day and helping people get healthy; so for us at Eventige Media this isn’t just a client account, but rather we see this opportunity to help people as a blessing and since have been contacted by several other Electronic Cigarette companies to help them drive the message of health and positive lifestyle choices home to the consumer.