New York, NY – From vehicle marketing and projection media to PR stunts and SMS text, the Eventige Marketing Group is targeted to everything that is experiential and non-conventional in the world of marketing that attracts the senses and makes unforgettable experiences. One of the main reasons that the group has been growing so fast is because of the modern discussion topics on Experiential Marketing and creative approach to Marketing as an integral whole. The entire marketing industry is shifting towards utilizing new, creative and imaginative ways of execution and this group is the culmination of many industry experts in the field of Buzz / OOH / Untraditional and Experiential Marketing.
Created by CEO/Founder of Eventige Media Group, Alexei Alankin, this internet portal has been attracting attention from vendors, media buyers, and everybody in-between.
The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most essentially brand activation contributes in creating reliance between the client, the society and the brand. Reliance is one of the key factors to create loyalty between customers and brands, while sampling and distribution is the act of introduction of the consumer to the brand.
Experiential marketing provides clients an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. The term “Experiential Marketing” refers to actual connecting the audience with the genuine nature of a brand/product/service that drive sales and change brand image and awareness. That’s the difference between telling people about features of a product or service and making them feel the benefits for themselves, which ultimately creates a consumer based that is ‘vested’ in the product and has an emotional attachment.
The alternative term customer-experience marketing emphasizes the idea of communicating the essence of a brand through a personalized experience. In today’s economic climate clients are really looking for results out of their OOH initiatives and it is hard to find which components will truly make an event shine… link back to our LinkedIn group to join the fantastic discussion topics about Events and Experiential.
Our Eventige Experiential Marketing Group is the fastest growing portal devoted to Event Marketing on any social portal, and is quickly becoming one of the best resources online for information, vendor quotes, ideas, and everything in-between.
