Experiential Marketing

ProVape: American Brand Of Intelligent Design

Eventige — Fri, 04 May 2012 16:35:05 +0000

One of the hottest emerging product categories is the Electronic Cigarette industry. Incredible growth rates and interest from big tobacco have sky rocketed the sales of many companies producing both the units and the accessories. In the last year Eventige has worked with Cigavette, Logic E-Cig, Green Nicotine, and recently we were fortunate enough to re-brand the company ProVape.

Provape is the #1 brand across all of the e-cig forums online, and has a cult following like Apple. Customers take off ...

Search Engines Are Math Nerds

Eventige — Sat, 21 Apr 2012 15:51:49 +0000

In today’s heavily internet-driven environment many company owners are confused about how to leverage all of the latest social media and search-engine options available. At Eventige we work with clients to develop integrated programs where each marketing initiative will positively affect another already in play.

With many off-shore rigs offering Search Engine Optimization strategies, our biggest challenge when speaking to business owners is explaining where they went wrong exploring such opportunities with the wrong company. Currently there are hundreds of active ...

PR Is About Building Relationships

Eventige — Thu, 12 Apr 2012 14:47:55 +0000

Public Relations is a very valuable and cost effective means by which to extend the message of your brand’s ideology and initiatives to the marketplace. Most people think that PR is only a service of sending press releases about awards that a company has attained, or about milestone goals achieved. Public Relations is in fact a constant online and offline communication stream created to educate the consumer public about what a company is about, how they work, what they bring ...

Trade Show Marketing For Brand Exposure

Eventige — Sun, 01 Apr 2012 18:47:09 +0000

As many brand managers and owners expand their business, trade show event marketing is almost always part of the inherent path to exposure, sales, and traction within the target niche industry. At Eventige we continually work with companies to develop the event marketing platforms necessary to attain the maximum level of exposure, while keeping participation as cost-effective as possible.

Bing Pop-Up Activation

Innovative solutions and messaging that gets to the eyes and ears of our attention-deficit target consumers is what successful ...

Five Steps for Effective Customer Engagement

Eventige — Fri, 23 Mar 2012 17:55:19 +0000

Social media happens; whether you participate or not. In the past you would post to the masses and those who heard your message would respond, almost like shouting at people. Now, you must listen, and respond—converse. “You may be communicating with your consumer audience, but how do you know that you are taking the right steps in engaging them in the most effective way possible? Below are five steps to differentiate yourself from the masses: how to effectively engage with ...

Event Marketing for Venafi Brand

Eventige — Tue, 13 Mar 2012 15:30:51 +0000

Security breaches are a huge problem in today’s heavily internet-driven environment. Many companies don’t necessarily understand where these risks lie, or how to keep their assets safe and secure. Venafi, a brand that came to Eventige for Event Marketing development in late January, exists because of just that reason: to help assess, then remediate security risks as they pertain to key certificate populations.

Every year Venafi participates in the RSA Security Conference, which takes place at the Moscone Center in San ...

Eventige Marketing Agency Design & Global Branding Development of Paradise Bikini

Eventige — Sun, 05 Feb 2012 17:41:47 +0000

In the beginning of 2011 the team at Eventige was working on an event for a company owned by Eleni Fuiaxis, a recurring actress on “Sex and the City.” The event was to create buzz for her new venture, and a young start-up brand Paradise Bikini was hired for entertainment value to put on a fashion show at Hudson Terrace Rooftop, a premier ultra-lounge venue in New York City.

Hudson Terrace Rooftop NYC

After meeting with Valerie Blanchard, the designer of ...

SpeechTrans Inc. Branding Design and Event Marketing Global Strategic Development

Eventige — Mon, 23 Jan 2012 13:38:45 +0000

Several years ago a new start-up came to Eventige Advertising Agency with a great market-entry product, an iPhone App that translates speech using an extremely accurate voice recognition backend by Nuance; the makers of Dragon Naturally Speaking. It didn’t take long for our team to understand that SpeechTrans Inc. was fulfilling a deep need in today’s intercontinental business environment. This idea really resonated with our whole team and we began developing support materials for the brand to engage consumers. ...

Creative Branding and Event Marketing Design for Logic Electronic Cigarettes Brand

Eventige — Sat, 07 Jan 2012 12:51:57 +0000

In today’s world of fast-paced technology evolution many new companies have come to the forefront of the public’s eye by developing innovative approaches to solving commonly found problems. One such brand recently came to Eventige Advertising Agency with a new product called Electronic Cigarettes. The idea of an electronic cigarette is a relatively new technology and not many know about it or have tried using it as an alternative to smoking. The barriers to market entry were great, but ...

Marketing / Branding / Social Media Development for Creme D’or Skincare

Eventige — Mon, 19 Dec 2011 12:49:31 +0000

As a creative agency we thrive on challenges presented to us by the wide array of clients we service on a daily basis. Several months ago a new startup brand called Crème D’or came to Eventige with nothing more than a logo and some pictures of their product. The challenge was simple: develop the entire online / offline marketing mix for this new breakthrough line of herbal anti-aging skin care products.

Immediately our team went to work analyzing the competition to ...