Multisensory Experiential Marketing

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Recent decades have seen a move away from a focus on mass marketing toward an increase in relationship and micro marketing, including experiential and event marketing.  However, the new paradigm shift is a result of the emergence of multisensory and other forms of neuromarketing, which differ from their predecessors in that their focus is the five human senses and the way these are processed in the brains of individuals.

Fragrant living billboard with an interactive kinetic element, by CURB

Rather than …

Conversation Is King

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Human beings are communal and conversational by nature.  If you ask a group of people about their interests and how they spend their free time, regardless of how they chose to spend it, it is highly likely they will talk passionately and it will entail hanging out and conversing with friends and family. So it’s not surprising that we’ve seen digital communities flourish in the last ten years. As a result of this, more and more brands are dedicating their …

Experiential Marketing Industry Turns To Innovative Vehicle Event Marketing Solutions

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New York, NY – The Experiential Marketing and Event Marketing industries have exploded with many types of creative marketing media. One such medium available for integrated promotional marketing is the use of Mobile Vehicles. Eventige has been providing mobile vehicles as options to our clients for many years. There are several reasons for this media type to be presented as often as it is. Historically speaking, the biggest barrier to entry for new clients into the field of Experiential Marketing …

How Important Social Media Marketing Has Become For The Small Business

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In the 21st century, social media has become a popular phenomenon and is ready to overcome standard print media and older communication means that have slowly starting to decrease in status.  Facebook and other similar social media sites are the norm and to be successful in your business today, becoming a large part of social media has become an obligation that businesses must abide by to stay competitive.

In a flash, Facebook has amassed over 750 million users as we move …

Conference & Seminar Events: Meet Other Business Owners / Promote Your Products

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Arranging a conference or seminar or any other educational event is a good opportunity for getting away from the office and make connections with potential customers who endorse small business within your area. Some challenges however, are present when organizing a traditional marketing event. These challenges that owners of small businesses face include the cost of hosting the event, creating buzz, and offering a true value to the attendees. How then does a small business make the most of educational …

Social Media Consulting Provides The Small Business An Edge Over Their Competition

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We have all heard the buzz about social media networking websites such as Twitter and Facebook; however, businesses are beginning to understand the fact that social platforms like these also provide the ideal opportunity to get the word out concerning their products and services.  This type of marketing, if correctly carried out, is an easy and quick method of generating new sales leads and extending the reach of your market.  If you only have a small amount of time daily …

Social Media Marketing Creates Impact For The Business Owner

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Platforms for social networking provide small businesses with no-cost or low-cost marketing tools to boost business and create buzz. In order to best execute social media strategies, owners of small businesses need to be aware of how these networking tools strategically support and serve the sale of their services and products.

Social media marketing consists of promoting content, services, or products utilizing a collaborative type of online social media that is usually accessible on the Internet …

Event Marketing And The Fascinating Experiential Marketing Environment

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Event marketing describes activities done to promote your product by using an event to create a memorable experience for your consumers. This is not as simple as it might sound. There are a number of skilled professionals working behind the scenes to pull everything together seamlessly. Using this advertising approach as a way to promote your work, product or campaign is becoming more and more popular throughout the world.  Advertising Agency New York and in …

Event Marketing Agency NYC Strategic Method As Described For The Search Engine Optimization Specialist

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The world of commerce has adopted many business techniques and methods to promote products. When we speak of marketing, it is full of dynamic differences in each field of study. Event Marketing is a strategic method in which businesses get more of a ‘all eyes on them’ type of consumer interaction. This is done through press conferences, promotional events, fashion shows, and other types events; whether it be professional or personal.

People don’t usually associate Search Engine Optimization with …

Eventige Media Group’s Dedication To Marketing Results In Ownership of LinkedIn Group Geared Toward Event Marketing & Experiential

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New York, NY – From vehicle marketing and projection media to PR stunts and SMS text, the Eventige Marketing Group is targeted to everything that is experiential and non-conventional in the world of marketing that attracts the senses and makes unforgettable experiences. One of the main reasons that the group has been growing so fast is because of the modern discussion topics on Experiential Marketing and creative approach to Marketing as an integral whole. The entire marketing …