Entenmann's

CLIENT / PARTNER
Entenmann’s
Freeman PR

OPPORTUNITY
Entenmann’s was looking to launch “National Donut Day” in New York City’s Madison Square Park to increase brand awareness, sample free donuts, and generate Press and PR attention. A secondary goal was to create organic lead-generation and find a way to provide key insights on the demographics of the brand interactions.

APPROACH
Eventige developed an event concept that provided consumers with a social engagement platform. Throughout National Donut Day consumers were sharing their experience via digital experiential photo sharing systems. These systems provided valuable data on demographics and viral reach. The platforms also utilized an automatic opt-in function, to allow Entenmann’s brand to generate new Likes for Facebook and new Followers for Twitter. The combination of organic engagement and digital integration provided content development, fan-gated lead generation, and valuable metrics.

RESULTS
Entenmann’s expanded their reach globally, as photo sharing streamed live from the event. Consumers engaged with the brand throughout “National Donut Day” and shared photos of their FREE donuts by creating custom-branded digital takeaways. The campaign produced over 50,000 brand interactions and accumulated over 100,000 social media impressions.

PROJECT PHOTOS

RELATED PROJECTS