As we approach 2017, an exciting new category grows, and a disruptive brand is taking control of something that has been a staple of Asian cultures for thousands of years. Wheatgrass, a frequently ordered ‘super-food’ at juice bars all over the country, gets a new direction and leadership group.
Over the last 6 months, we have been working on accelerating the brand position of what is to become one of the biggest disruptions to the juicing and beverage industry in years.
In the Star Wars series, the venerable Obi-Wan Kenobi mentors the struggling hero, Luke Skywalker, as he prepares to defeat the enemy.
Obi-Wan Kenobi doesn’t fight the battles for Luke, but instead guides him to use his strengths and the power of the Force. At one point, Obi-Wan Kenobi describes the Force as “an energy field created by all living things. It surrounds us, penetrates us, and binds the galaxy together”. Spoiler alert: Luke eventually defeats the evil forces.
Now, imagine the Force to be all around us, but in the form of content, more specifically, User Generated Content. The question remains: how will we harness the power of the Force?
In 2009, David Flagg and Phillip Schuessler founded ProVape, a company dedicated to producing the highest quality vaping products. In 2013, ProVape brought Eventige Media Group on as AOR and we have been collaborating ever since.
Over the years ProVape has seen tremendous growth and has been promoted across a variety of platforms throughout the vaping world. Earlier this month (April 2016), ProVape and Eventige Media Group were featured in Vape Magazine in an article entitled Crowd Chasers: Marketing Pros Help ProVape ProVari to #1.
If we think back to our elementary school science lessons, we will recall the cause and effect relationship of the water cycle. Some of us may have preferred playing in the rain at recess instead of actually learning about it, but we still realize clouds play an important role in this relationship.
In contemporary times, we’ve managed to tap in to a different cloud, but one that is still involved in a powerful cause and effect relationship. In a reflection of the changing times, Eventige Media Group has taken the step to operate in a completely cloud-based infrastructure; allowing our agency to tap into global talent pools, project management systems, and provide a company culture that gives freedom to work and innovate anywhere, any time. While operating in the virtual world has been extremely advantageous for our internal teams, this mode of operation has also created some extremely powerful outcomes for our clients, vendors, and partners.
In 2015, two seemingly unlikely business leaders from different industries united to form a phenomenal partnership. Starbucks and Spotify established a multi-year relationship that links its “7,000 company-operated stores in the U.S. and 10 Million My Starbucks Rewards® loyalty members with Spotify’s more than 60 Million global users to offer a first-of-its-kind music ecosystem”. Talk about a strategic partnership.
There are many advantages associated with Business-to-Business partnerships (B2B) such as the enhancement of your value proposition and access to an extended customer base. In particular, co-branding has become a major phenomenon in the business world today and companies across various industries are partnering for success. If executed correctly, B2B partnerships can help increase your sales and revenue while giving you additional exposure.
Event marketing is a great way to generate buzz about your particular products or services, and garner leads by attracting potential customers. Live events can be a very powerful tool in allowing you to interact and connect with your audience. The question, however, lays in figuring out how to translate these touch points into qualified leads and increase the ROI (Return On Investment) for these events.
Star Wars has The Force. A princess has a prince. The mythological world has Zeus. And the online sphere has the Bing network.
Every story needs a hero, and the Bing network has seamlessly shifted into the role that appears to have been tailor-made for it. Combining the latest search technology with sophisticated levels of personalization, Bing has played a lead role for many years. Recently, the brilliant minds behind the platform have brought search to an even higher level, and we couldn’t be more thrilled.
As wide-eyed children we all remember our parents telling us to quiet down, cut the crap or stop acting like a child. These familiar phrases were meant to benefit not only us, but also everyone around us. It’s funny to think that as we grew up and became adults, we tend to still repeat some of these same behaviors over and over, though (hopefully) on a different level.
David and Goliath.
The Wicked Witch and Snow White.
Love and Fear.
To err is human, to forgive divine.
– Alexander Pope
Every epic story creates an unforgettable antithesis that builds a powerful opposition or contrast to the centrality of the narrative. Without the antithesis, there is minimal conflict, which leaves very little reason for the story to be told.
At present, a shift can be felt within the narrative of the marketing and advertising industry, a change that takes the proverbial power from the hands of Goliath and allows the skilled David to once again be the victor.
When it comes to coffee, the first name that comes to mind is Starbucks. The company has diehard fans and supporters. One of the reasons for this is the brand has been successful in forging personalized relationships with its customers and suppliers. It makes each customer feel special and this has won it fan-following throughout the world and not just in the U.S. The brand strives hard to make relationships central to content by forming partnering with consumers, vendors and suppliers. One can say this is the secret behind its success.