Ecommerce businesses can grow so fast that they may find themselves overwhelmed keeping up with the changes and finding qualified people to do the work.
Let’s just take one section of an Ecommerce business as an example, the product catalog. There are hundreds of SKUs to publish across many different sales channels. The challenges include constant product updates, dealing with suppliers in different time zones and providing customer support around the clock. And that’s just one part. How about the rest of the business that needs constant support?
If you could earn $6.50 for every $1 spent would you do it? According to a poll of marketing professionals conducted by Tomoson, that’s a typical ROI through the right influencers.
There is plenty of positive data buzzing around about the advantages of influencer marketing and why a brand marketer should consider using it.
But, you should know there is a dark side to influencers, namely fraud. You need to know how to prevent hiring a fake influencer.
The marriage of photo sharing and e-commerce has been consummated, and the offspring is Instagram’s Shoppable Galleries. Store owners can harness the power of Instagram by creating clickable galleries of products. Customers can purchase directly through the app without losing time searching for those products in a separate window.
These days customers have a lot of options when shopping. They can buy from stores, on their mobile devices, or on an e-commerce site. If your business is not offering your products online, in the digital marketplace, physical storefronts and through the social networks, you’re losing sales.
As brand managers paint the picture of their future, there is a common thread that binds all of these conversations together; the need to increase sales, as well as reduce the cost of operations. In both cases, it seems that SaaS Solutions are the wave of the future, and with so many choices on the market, one interesting trend that we have observed, is the shift of dozens of our past as well as new-entry clients moving away from Magento on-premise, and into BigCommerce. But why?
When you talk about perceived value, a lot of different things come to mind. Some people look at perceived value as an emotional element, others a tangible one. In the world of branding and packaging design, all of these intrinsic elements float to the surface and provide customers with new ways of absorbing and thinking about products as well as what they represent; both in value, as well as in emotion.
We’ve all seen movies about the Middle Ages such as The Kingdom of Heaven or Excalibur, in which the valiant knight comes forth, sword held high, and attacks the embodiment of evil. The sword has long been a necessity of ancient warfare, and a representation of honor, power, and destruction.
An exciting new category grows, and a disruptive brand is taking control of something that has been a staple of Asian cultures for thousands of years. Wheatgrass, a frequently ordered ‘super-food’ at juice bars all over the country, gets a new cpg marketing direction and leadership group.
Over the last 6 months, we have been working on accelerating the brand position of what is to become one of the biggest disruptions to the juicing and beverage industry in years.
In the Star Wars series, the venerable Obi-Wan Kenobi mentors the struggling hero, Luke Skywalker, as he prepares to defeat the enemy.
Obi-Wan Kenobi doesn’t fight the battles for Luke, but instead guides him to use his strengths and the power of the Force. At one point, Obi-Wan Kenobi describes the Force as “an energy field created by all living things. It surrounds us, penetrates us, and binds the galaxy together”. Spoiler alert: Luke eventually defeats the evil forces.
Now, imagine the Force to be all around us, but in the form of content, more specifically, User Generated Content. The question remains: how will we harness the power of the Force?
About 25 years ago, there were 61 million pagers or “beepers” connecting people to one another. It was a hot item, and the “gotta have it” business tool of the day. Laptops were just coming into the picture and ran on Windows 3.1/DOS 6.0 with a whopping 120 MB hard disc.
In 2008, GPS was taking the consumer products industry by storm. The Android operating system made its debut and Apple opened the first App Store, much to the chagrin of Blackberry.