24 Hour Fitness Marketing
24 Hour Fitness partners with Eventige Media Group to launch a series of fitness clubs. From Pop-Up stores, to Lead Generation Systems, the marketing program focused on a holistic demand generation strategy. Print media, promotional sampling, and personal trainers as brand ambassadors drove the key messaging home. Annual sign-up rates increased, month-to-month memberships increased, and the engagements were successful in expanding the customer base.