Blue Cross & Blue Shield
BCBS partners with Eventige to develop a multipart event series focusing on sponsorships and organic connection with current and future policy holders. Social UGC (User-Generated Content) Systems were the focal points of the series, allowing both Lead Capture and Survey Data to parse back to the brand teams. Eventige and BCBS took the results and molded future programs based on user responses. Lead nurturing systems, landing pages, and social media engagement programs continued to drive the message to the masses.