Hot 97 Summer Jam Marketing
Emmis New York, in partnership with Eventige, launches Summer Jam XX at MetLife Stadium. Eventige was sourced to provide on-premise consulting, event marketing services, as well as social media and digital experiential extensions to the live concert summer series. Eventige was involved not only as a production partner but also as a sponsorship partner, bringing in client Logic Technologies as a headline brand for the concert series. Eventige also provided branding, design, lead generation, as well as gamification to the concert series; live-streaming social media content directly to the Jumbo Tron screens at the stadium.